Privacy Policy

Updated and Effective on May 28, 2020

1. Introduction

1.1. This Wings for Life Privacy Policy ("Policy") sets out how Wings for Life USA - Spinal Cord Research Foundation, Inc., a Delaware nonprofit, nonstock corporation and a tax-exempt Internal Revenue Code 501(c)(3) organization (hereinafter "WFL", "we", "us", "our"), collects and processes personal information about you when you, among other things, visit our website, use our applications on mobile phones or other consumer electronic devices, apply for a job, volunteer or access our social media experiences or other experiences where this Policy is posted or delivered (the "Properties"). By continuing to use any of these Properties, you consent to your personal information being collected, processed and/or shared in accordance with this Policy.

1.2. For information about our state-specific privacy obligations, see Section 9 of this Policy.

2. Categories and Sources of Information Collected

2.1. Some of the information we collect about you in connection with your use of the Properties may qualify as “Personal Information,” which is any information that itself identifies you or could reasonably be associated with you individually. Examples of Personal Information include your name, email address, phone number, device identifier, or IP address.

2.2. You may actively give us Personal Information, including when you, among other things, use one of our Properties; create an account ("Account") with us (e.g., to participate in an event, such as the Wings for Life World Run); subscribe to a newsletter; purchase a game, product or service; participate in a fundraiser, event, contest or sweepstakes; respond to a donor or event participant survey; email us; post in a public forum and/or use our chat/message functionality.

2.3. The Personal Information that you provide may include personal identifiers such as your name, gender, date of birth, email address, telephone number, delivery address, billing address and payment information, log-in information and password. We may collect your age to comply with laws that restrict activities and information collection and disclosure of data for minors. When you contact us by telephone or through email, we may collect Personal Information in the form of audio recordings or electronic records. When you engage in transactions with us, we collect commercial information such as records of donations, events, goods or services purchased or considered, as well as donation, event participation, purchasing or consuming histories or tendencies. Note also that information you disclose in public chat and similar forums is accessible by anyone, including parties not bound by this Policy. In connection with participating in events, filming, winning prizes or other limited circumstances, we may from time to time also collect other types of information, including Social Security number, other government identification information, educational information, or medical or health information about you.

2.4. When you visit one of our Properties, we may also automatically collect internet use information and/or other electronic network activity information, which could include your IP address; geolocation data (for example, via GPS or WiFi); browser type and version; browser plug-in types and versions; operating system and platform; the URL clickstream to, through and from our Properties; events, products and/or content you viewed or searched for within our Properties; download errors; length of visits to certain pages and page interaction and, in the case of our mobile applications, the other applications you have downloaded and how you use those applications. We collect information automatically through the use of various technologies, including through "cookies", as explained further in Section 8 below.

2.5. We may also acquire your Personal Information (including personal identifiers and commercial transaction information) from other trusted external sources (including, for example, platforms that sell tickets to our events, co-marketing partners, event partners, advertising networks, search information providers, credit reference agencies, social media platforms and other business partners) and from other WFL entities and affiliates. We acquire this information to update or supplement the Personal Information you provided or we collected automatically. Note that this includes Personal Information from your social media account when you grant us access to your social media account in connection with, for example, creating an Account with us. Where permitted by law, we may combine this Personal Information we receive from other sources with Personal Information you give to us or that we collect about you and use it to draw inferences about you as a consumer. We do not collect your racial or ethnic origin, sexual orientation or biometric information, unless we explicitly inform you of such collection at the time of collection and obtain your consent.

2.6. If you have created an Account on one of our Properties, you may be able to obtain a copy of some of the Personal Information we collect from you via your Account and correct, amend or delete your Personal Information. You may also close your Account altogether. When you close your Account, we may retain some Personal Information if necessary to comply with legal obligations or to exercise a right provided for by law.

2.7. It is your responsibility to ensure that you submit true, accurate and complete information via your Account and keep it up to date. Before we are able to respond to your request, we may ask you to verify your identity and to provide further details about your request. We will endeavor to respond within an appropriate timeframe and, in any event, within any timeframes required by law.

3. How We Use, Share and Disclose your Information and For What Purposes

3.1. We may use your Personal Information for the purposes of enabling you to use our Properties, enabling us to accept donations made by you, fulfill orders you make (such as for products, services or newsletters), to send you marketing materials and provide personalized content and experiences. We may also use the Personal Information we collect: (i) to administer our Properties, including troubleshooting purposes; (ii) optimize or improve our products, services, operations and Properties; (iii) as part of our effort to keep our Properties safe and secure; (iv) to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; (v) to communicate with you about your Account or transactions with us and send you information about features on our Properties or changes to our policies; (vi) to provide you with advertising based on your activity on our Properties and on other sites and applications; (vii) to make suggestions and recommendations to you and other users of our Properties about events, goods or services that may interest you or them and (viii) to detect, investigate and prevent activities that may violate our policies or be illegal.

3.2. We may share your information with other “Wings for Life” branded entities, and the other parties described in this Policy. We may share your information with others: (1) when we use a service provider to facilitate or offer our services; (2) when explicitly requested by you (e.g., with social media networks); (3) when required by a court order or any legal or regulatory requirement; (4) in connection with the sale or transfer of all or a portion of our business or assets; (5) to ensure compliance with, and enforce, our agreements with you and others; (6) to ensure the safety and security of our users, consumers and others and (7) to protect our rights and property and the rights and property of others.

3.3. To provide and support the Properties, sometimes we use Red Bull North America, Inc. and its affiliates (“Red Bull”) and other external companies as service providers that work on our behalf to transmit, collect, process or store information for us. We require these service providers to treat the Personal Information we share with them as confidential and to use it only for the purpose of providing the services for which they have been engaged. These service providers fall into the following categories: Red Bull as a service provider, Billing and collection providers; Auditing and accounting firms; Professional services consultants; Analytics services; Security vendors and IT vendors.

3.4. We may also share your Personal Information with third parties for their direct marketing purposes where we think the third party offers products or services that may be of interest to you. See Section 4 below for your options regarding the sharing of your Personal Information with third parties for third-party marketing purposes. To learn what categories of your Personal Information we may share with third parties for their marketing purposes, please see Section 2 of this Policy.

4. User Choice, Including How to Opt In or Opt Out from Direct Marketing

4.1. As noted above, we and selected third parties with whom we share your Personal Information, may use your information for direct marketing purposes, including to provide updates, newsletters, events or other communications that we think may interest you. Where required by law, your prior consent will be obtained before we send direct marketing. In any event, we offer you the option to unsubscribe from electronic marketing materials. If you do not wish us to share your Personal Information with third parties for their marketing purposes, please contact us here: usoffice@wingsforlife.com

5. Data Security and Retention

5.1. We apply reasonable security measures to protect Personal Information that is under our control from unauthorized access, collection, use, disclosure, copying, modification or disposal. We offer no guarantees or warranties related to such protection and are not responsible for any such unauthorized activity. We will notify you in compliance with applicable law regarding data breach. Where you have a password that enables you to access our Properties, you are responsible for keeping this password secure and confidential.

6. Links to Other Websites

6.1. Where we provide links to other websites or services, we do so for information purposes only. The other websites and services are outside our control and are not covered by this Policy. If you access other websites or services using the links provided, the operators of these websites and services may collect information from you and use that information in accordance with their privacy policy, which may differ from ours. By accessing an external website or link from our Properties, you hereby release us from any and all liability for your use of such website or link.

6.2. On some pages of our Properties, third parties that provide content, services, applications or plug-ins may track your use of such content, services, applications and plug-ins, or they may customize such content, services, applications and plug-ins for you consistent with their privacy policies, which may differ from ours.

7. Use of Properties by Minors

7.1. The features, programs, promotions and other aspects of our Properties requiring the submission of Personal Information are not intended for children. We do not knowingly collect Personal Information from children under the age of 13. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed Personal Information to us please contact us at Contact Us. A parent or guardian of a child under the age of 13 may review and request deletion of such child's Personal Information as well as prohibit the use of that information.

8. Online Tracking - Cookies and Other Technologies

8.1. A "cookie" is a text file containing small amounts of information that a website can send to your browser, which may then be stored on your computer as a tag that distinguishes your computer but does not name you. Some of our Properties use cookies to better serve you when you return to the Property. You can set your browser to notify you before you receive a cookie, giving you the chance to decide whether to accept it. You can also set your browser to turn off cookies; however, if you do this, some of the features of our Properties may not work properly. You may also be able to reject certain cookies served through our Properties by opting out on the website of the third party placing the cookie, which you can identify through your browser.

8.2. We use or allow trusted third parties and service providers to use tracking technologies (e.g., cookies, web beacons or similar technologies) to collect information about your browsing activities, which may include Personal Information, so that online advertisers can serve you advertising that better reflects your interests (“Interest-Based Ads”) and so we can better understand how people use our Properties. You can learn more about Interest-Based Ads or you can request that advertisers stop using tracking technologies for these purposes. You can learn more about ad serving companies and the options available to limit their collection and use of your information by visiting the websites for the Network Advertising Initiative at http://optout.networkadvertising.org/?c=1 and the Digital Advertising Alliance at http://optout.aboutads.info. You can learn about your options to opt-out of mobile app tracking by certain advertising networks through your device settings and by resetting the advertiser ID on your Apple or Android device. Please note that opting-out of advertising networks services does not mean that you will not receive advertising while using our Services or on other websites, nor will it prevent the receipt of Interest-Based Ads from third parties that do not participate in these programs. It will, however, exclude you from interest-based advertising conducted through participating networks, as provided by their policies and choice mechanisms. If you delete your cookies, you may also delete your opt-out preferences.

8.3. We may also use local shared objects, sometimes known as “Flash cookies,” to store your preferences or display content based upon what you view on our site to personalize your visit. Our advertisers and service providers also may use Flash cookies to collect and store Personal Information. Flash cookies are different from browser cookies because of the amount of, type of and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. You can learn more about how to manage privacy and storage settings for Flash cookies by visiting https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. If you disable Flash cookies, you will not have access to many features that make your guest experience more efficient and some of our services will not function properly.

8.4. “Web beacons” are small pieces of data that are embedded in images on the pages of websites. Web beacons may involve the transmission of Personal Information directly to us, to another party on our behalf or to another party in accordance with its privacy policy. We may use web beacons to bring together Personal Information we collect about you. We may use tools provided by other companies to make the advertising we show you on our Properties and/or our partner websites more relevant and interesting to you. For this purpose, we use cookies, web beacons or similar technologies to collect information about your browsing behavior, and deliver Interest-Based Ads to you.

8.5. Certain browsers may offer you the option of providing notice to websites that you do not wish for your online activities to be tracked for preference-based advertising purposes (“DNT Notice”). For a variety of reasons, we do not take any action based on browser based DNT Notices. Rather, if you do not wish to participate in preference-based advertising activities, you should follow the opt-out processes identified above.

9. Special Information for California Residents

9.1. The California Consumer Privacy Act (“CCPA”) provides California residents with rights to receive certain disclosures regarding the collection, use and sharing of Personal Information, as well as rights to access and control Personal Information. Certain information we collect may be exempt from the CCPA because it is considered public information (because it is made available by a government entity) or covered by a federal privacy rule. To the extent that we collect Personal Information that is subject to the CCPA, that information, our practices and your rights are described below.

Right to Information Regarding the Categories of Data Collected, Sold and Disclosed

You have a right to receive information regarding the Categories of Personal Information we collect, sell or otherwise disclose. You also have the right to receive information regarding the sources of personal information we collect, the purposes for which we collected it and the third parties and service providers with whom we shared it. That information is provided to you in this Policy. Please see Section 2 above.

Right to Access Information

You have the right to request access to specific pieces of Personal Information collected about you. We are required to verify your identify before we can act on your request.

Right to Request Deletion of Information

You have the right to request in certain circumstances that we delete any Personal Information that we have collected directly from you. To protect our donors’ and event participants' Personal Information, we are required to verify your identify before we can act on your request. We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.

Right to Information Regarding Participation in Data Sharing for Financial Incentives

We may run promotions from time to time whereby we incentivize a consumer to share certain pieces of information with us; for example, we may offer a one-time discount if consumers sign up for our email marketing list. Participation in these incentives is voluntary and you may opt out of the data sharing at any time.

Right to Opt Out of Sale of Personal Information to Third Parties

You have the right to opt out of any sale of Personal Information by WFL to third parties. To exercise this right, please visit our "Do Not Sell My Personal Information" webpage. Please note that your right to opt out does not apply to our sharing of data with service providers, who are parties we engage to perform a function on our behalf and are contractually obligated to use the data only for that function.

Right to Information about Certain Third-Party Disclosures

Residents of the State of California also have the right to request information regarding third parties to whom the company has disclosed certain categories of Personal Information during the preceding year for the third parties’ direct marketing purposes.

How to Submit a Request

You may submit a request to exercise your rights through any one of these means:

1) By contacting us through our website.

2) By calling us at (310) 460-5399

We may share any of the Personal Information we collect with service providers, which are external parties that we engage for business purposes and are restricted from using Personal Information for any purpose that is not related to our engagement. The categories of service providers with whom we share information are described in Section 3.3 of this Policy. We also share the IP address, Device ID and browser activity with select third party advertising partners to allow them to provide custom advertising to you. We may also disclose information to other external parties who are not listed here when required by law or to protect WFL or other persons, as described in this Policy.

9.2. If you are a California resident under the age of 18, and a registered user of any of our Properties, California law permits you to request and obtain removal of content or information you have publicly posted. Please contact us at https://www.wingsforlife.com/us/contact/ and include a detailed description of the specific content or information. Please be aware that such a request does not ensure complete removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.

9.3. California law also permits California residents to request a list of the third parties that during the preceding calendar year received Personal Information from WFL for the third parties' direct marketing purposes. To make such a request, please contact us at https://www.wingsforlife.com/us/contact/ to send us a description of the specific content or information you are seeking.

10. Changes to this Policy

A notice will be posted on our Properties for 30 days whenever there are material changes to this Policy. By continuing to use our Properties you confirm your acceptance of the updated Policy.

11. Contact Us

If you have a question, concern or complaint about this Policy or our handling of your information, you can contact us at: usoffice@wingsforlife.com